Copywriting and editorial strategy

B2C marketing

From acquisition and conversion to loyalty outreach, my copywriting for Scholastic delivered results at all stages of the customer lifecycle.

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Email Blasts
Syfy
Email Blasts
Social Media
Syfy - Defiance
Social Media
Video scripts
YouTube and Pivot TV
Video scripts
Network branding promos
Pivot
Network branding promos
TV intros and wraps
Pivot - Earth Month
TV intros and wraps
Public-facing posters
Scholastic Book Fairs
Public-facing posters
Press Kits
Syfy - The Expanse
Press Kits
B2C marketing
Scholastic Book Fairs
B2C marketing
Web pages
Scholastic Book Fairs
Web pages