Copywriting and editorial strategy

Press Kits

This press kit accompanied the preview episodes sent to the media when Syfy launched its ambitious series The Expanse. The show tackles politics, war, and racism between edge-of-your-seat action. In discussing the show's themes, I also had to introduce the characters and setting without getting bogged down in details of mankind's colonization of space.

If the document does not appear below, please refresh the page. Use the arrows at the bottom to scroll through the press kit.

Email Blasts
Syfy
Email Blasts
Social Media
Syfy - Defiance
Social Media
Video scripts
YouTube and Pivot TV
Video scripts
Network branding promos
Pivot
Network branding promos
TV intros and wraps
Pivot - Earth Month
TV intros and wraps
Public-facing posters
Scholastic Book Fairs
Public-facing posters
Press Kits
Syfy - The Expanse
Press Kits
B2C marketing
Scholastic Book Fairs
B2C marketing
Web pages
Scholastic Book Fairs
Web pages