Copywriting and editorial strategy

Network branding promos

Tasked with start-to-finish content strategy for these Pivot network idents, I conceived the concepts and animation storyboards, and I wrote the voiceover scripts. Highlighting Pivot's social justice messaging and the brand's upbeat voice, these spots are intended to inspire viewers--and remind them they're watching a network that encourages them to take action.
Email Blasts
Syfy
Email Blasts
Social Media
Syfy - Defiance
Social Media
Video scripts
YouTube and Pivot TV
Video scripts
Network branding promos
Pivot
Network branding promos
TV intros and wraps
Pivot - Earth Month
TV intros and wraps
Public-facing posters
Scholastic Book Fairs
Public-facing posters
Press Kits
Syfy - The Expanse
Press Kits
B2C marketing
Scholastic Book Fairs
B2C marketing
Web pages
Scholastic Book Fairs
Web pages